Codemasters acquires Slightly Mad Studios1st December 2019
Codemasters has announced the acquisition of racing simulation specialist Slightly Mad Studios.
The 33-year-old UK company is perhaps best-known for being the developer and publisher behind DiRT, Grid and the Formula 1 game series. While London-based Slightly Mad is responsible for the critically-acclaimed Project CARS alongside developing two Need for Speed games on behalf on Electronic Arts (EA).
In acquiring Slightly Mad Studios, Warwickshire-based Codemasters has added its flagship racing sim to its growing portfolio. They also teased they will be working on an “unannounced Hollywood blockbuster title”.
Both are well established in the industry with the BAFTA-winning F1 developer having held a presence for more than three decades while the Project CARS developer has been around for 10 years.
“We are delighted to bring such an incredible racing game developer to the Codemasters family,” said Frank Sagnier, CEO of Codemasters Group plc.
“This unequivocally establishes us as a global powerhouse in the development of racing titles.
“We share the same passion and vision and our new partnership will accelerate our growth. With more streaming services coming to market and the next generation of games consoles due in 2020, this is the perfect time for Codemasters to take its next step.”
Sagnier will be retaining his current position. Likewise, Ian Bell, founder and CEO of Slightly Mad Studios, will also continue in his role.
Speaking on the acquisition, Mr Bell said: “Our combined racing games portfolio is the envy of the industry and this new partnership will enable us to learn from each other, share resources and take advantage of emerging platforms and technology.
“My team is excited to be joining Codemasters and we can’t wait to forge a relationship based on creativity, passion and the desire to create new racing experiences that excite and delight our communities.”
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