Streaming giant Ninja signs multi-year deal with Adidas

Streaming giant Ninja signs multi-year deal with Adidas

4th September 2019 1 By Jordan Heal

One of the world’s most popular streamers and video content creators – ‘Ninja’ – has signed a massive clothing deal with Adidas.

The news was broken by Adidas who released a video of Ninja announcing his partnership with the global brand.

Ninja – whose real is Richard Tyler Blevins – was the first eSports player to have been featured on the front cover of ESPN magazine.

This year, Ninja hasn’t stopped hitting the headlines.

Back in March, Reuters reported on how he was paid an astonishing $1 million to promote EA’s battle royale game Apex Legends by playing it on his stream.

More notably, at the start of August the streamer revealed he would be leaving the gargantuan streaming platform Twitch in favour of Mixer, a competitor streaming site.

Despite leaving Twitch, Ninja’s career has continued to thrive. He has only been part of Mixer for little more than a month, but he has already totalled a remarkable 14,000,000 views on his channel while gaining one million active subscribers in just one week.

The Adidas announcement is further proof that Ninja’s career is alive and well following his break-up with Twitch.

The Verge spoke with Adidas on the Ninja deal, who revealed to them that it will be a multi-year apparel deal.

During one of his Mixer streams, Ninja reportedly said: “I can’t say specifically what is in the works with Adidas, but use your imagination.”

On his Twitter, the streamer wrote: “No shortcuts. Only long days. Never let anyone tell you that you can’t catch your dreams. Choose your path. Put the TIME IN. I’m humbled and excited, to officially announce my partnership with Adidas.”

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