Nintendo president explains lack of financial backing for Smash Bros eSports

Nintendo president explains lack of financial backing for Smash Bros eSports

12th January 2020 0 By Jordan Heal

Nintendo’s president has explained why Smash Bros is often neglected while the eSports is well and truly soaring.

In a world where video games have exploded into mass popularity, many have begun seeking careers related to them.

In some instances it is clear to see it pays well, if you are at the top.

One example is 16-year-old Kyle ‘Bugha‘ Giersdorf who netted himself an mouth-watering $3 million for winning the Fornite solo World Cup in 2019.

Epic Games – the developers of the hit battle royale – may pay well to see its IP plastered in every crevice of the media, but some developers, publishers and companies do not.

Other eSports tournaments revolve around multiplayer online battle arena (MOBA) games such as League of Legends and Dota 2.

Nintendo’s Smash Bros is one title that is often neglected, which is intriguing because it is a fighting game, and titles within this genre require high skill levels. It also generates a large viewership and many impressions across social media sites.

Shuntaro Furukawa, president of the Japanese gaming giant, recently spoke with Tokyo-based Nikkei, later translated by Kotaku, to explain why this is the case.

He reveals “eSports, in which players compete on stage for prize money as an audience watches, demonstrates one of the wonderful charms of video games”.

“It’s not that we’re opposed to it. So that our games can be widely enjoyed by anyone regardless of experience, gender or age, we want to be able to participate in a wide range of different events.

“Our strength, what differentiates us from other companies, is this different worldview, not an amount of prize money.”

Nintendo is often branded as a ‘family’ company, owning IPs such Pokémon and Mario, it is more geared towards children and cooperative play than competition.

As such, it is clear to see why it would want to remain accessible – but at the same time, its franchises are humongous and could represent a gold mine for eSports if ever utilised correctly.

Interested in reading more Nintendo-related stories? Discover more about Nintendo games being added to school curriculums in the UK.