Head of Xbox Phil Spencer says he has no regrets regarding Mixer

Head of Xbox Phil Spencer says he has no regrets regarding Mixer

14th July 2020 0 By Jordan Heal

Head of Xbox Phil Spencer says he has no regrets on Microsoft’s acquisition of Mixer (formerly Beam) following the platform’s closure.

The online streaming world has largely been dominated by Amazon-owned Twitch across the past few years, despite the rise of competitor platforms Mixer, Facebook Gaming and YouTube Gaming.

Last year, the gaming industry was left shaken after influential streamers Ninja and Shroud were snatched from Twitch and signed exclusively to Mixer.

This came as a huge blow to the Amazon-owned platform, as both had garnered millions of followers throughout their careers.

It is rumoured that Mixer offered Ninja $30 million and Shroud $10 million, with recent reports suggesting Facebook Gaming attempted to sign both stars up with contracts worth double these figures.

They both reportedly declined the offers to join Facebook Gaming and instead opted to join Microsoft’s platform.

More recently, it was announced that on July 22, 2020 Mixer will be shutting down permanently as Microsoft looks set to partner with Facebook.

In turn, both Ninja and Shroud have been allowed to leave as free agents while keeping their lucrative signing bonuses.

Speaking to GameIndustry.biz on the shock news, Head of Xbox Phil Spencer revealed he had no regrets on Microsoft’s acquisition of the streaming platform.

“You make decisions with the best information you have at the time, you apply your best effort, and we’re in a creative industry,” he said.

“We are in a hits-driven industry… I think it’s fundamental to us that we’re not afraid of trying things that might not work.”

While the tech giant itself is unlikely to take a financial hit as a result of the closure, many of the streamers left on the platform are in a precarious position.

Ninja has since been supporting those individuals by donating to many of them during their live streams.

The future of both Ninja and Shroud remains unclear, but given how both reportedly rejected Facebook Gaming before, it is likely they will either return to Twitch or make the jump to YouTube Gaming.

Interested in reading more stories relating to streaming platforms? Discover more about how Jessica Blevins, Ninja’s wife and manager, said contract issues led to the streamer jumping ship to Mixer.