YouTube snatches three Twitch stars15th January 2020
The live streaming war is still in full force and in the latest skirmish YouTube has snatched three Twitch stars.
Rachell ‘Valkyrae’ Hofstetter, Lannan ‘LazarBeam’ Eacott and Elliott ‘Muselk’ Watkins are the trio to have switched sides.
YouTube – owned by Google – was the first to popularise watching video games as entertainment.
Some years later and Amazon-owned Twitch arrived on the scene to spark the live streaming revolution. Though, it began as Justin.tv in 2011 but was later acquired by the e-commerce platform in 2014.
Since then Facebook has entered the fray with its own service, much the same as Microsoft now boasts its Mixer platform.
All four have been gunning for the top internet stars.
One of the biggest shock moves was Tyler ‘Ninja’ Blevins making the jump to Mixer, a switch which was a heavy blow to Twitch. Michael ‘Shroud’ Grzesiek – the platform’s third most-followed star – also transferred to the Microsoft-owned site.
Not all of the sensations move to one of the big four, however.
Felix ‘Pewdiepie’ Kjellberg exclusively live streams on decentralised platform DLive, though he still uploads videos to YouTube.
It is no surprise to see the likes of Google, Amazon, Microsoft and Facebook embroiled in yet another tech war, when they frequently are world leaders in other areas.
The latest battle has been won by Google with Valkyrae, LazarBeam and Muselk now firmly in the YouTube camp.
The move is much needed when analysing its share of video game live streaming hours between 2018 and 2019. Back in 2018, YouTube boasted 27.5% compared to 27.9% in 2019, marking a rather small increase.
Likewise, Mixer only managed to increase from 2% to 2.6% while Facebook Gaming had the most remarkable rise from 3.1% to 8.5%.
Twitch took the biggest hit plummeting from 67.1% to 61%.
The figures were reported by CNBC and compiled from StreamElements and Arsenal.
It is still dominating the market, but with its rivals snatching up sensations left, right and centre, 2020 will be a testing year to see if it can keep its current monopoly.
Interested in reading more about the live streaming war? Discover more about Ninja discussing his shock move to Mixer on Kevin Hart’s ‘Cold as Balls’.